The term “Pizza! Pizza!” is the most famous motto after McDonald’s. Of course, the chain it stands for is Little Caesars, Which’s the third-largest pizza chain in the United States, behind Domino and Pizza Hut. Do you understand what inspired that phrase? Here are things that you may not have known about Little Caesars.
Name Inspired by a Nickname
Marian had nicknamed Mike”Little Caesar” for unspecified reasons. So, when she searched for a title for its restaurant, it had been a good option.
Logo Sketched on Napkin
A buddy of Mike called Don Silverstein made the renowned logo, first drawing on a napkin once the original place opened in 1959.
First Chains to Use a Conveyor Oven
Little Caesars has ever been in the advancements of pizza technician and was clearly among the earliest to start with a”rotary air impingement oven ” upon its creation in 1997.
Where Motto “Pizza! Pizza!” Came From
“Pizza! Pizza!”. It was a motto that coincided with a 1979 deal where two pizzas were offered at the purchase price of a single pie from the competitions. It was a hit, so the motto stuck even though the deal did not.
Can’t Use the “Pizza! Pizza!” Phrase in Canada
There was a chain in Canada Named Pizza Pizza when Little Caesars Established their Slogan, and Pizza Pizza have the Canadian trademark for the phrase. In almost any Canadian advertisements for Little Caesars, you will hear “2 Pizzas! Instead.
Record Sell of Crazy Bread
If you took all of the Crazy Bread sold by Little Caesars at a calendar year, it could circle the globe three times.
Employed Plenty of Pre-Fame Celebrities
Little Caesars used stars such as Bill Murray, Eminem, and late star chef Kerry Simon before making it big.
In 1989, Little Caesars transferred its headquarters into Downtown Detroit, setting up shop in the historic Fox Theatre Building, home to a giant surviving movie palace of the 1920s in the USA. The Ilitches bought the building and spent $12 million on renovating the theatre before going in.
The Founder’s net worth
Mike (age 86) and Marian (age 82) continue to conduct the firm for this very day, with the support of many of the seven kids. Mike has an estimated net worth of $5.3 billion as per Wikipedia; he also bought the Detroit Red Wings in 1982 for about $ 8 million, and in 1992 he purchased the Detroit Tigers from Domino’s Pizza founder Tom Monaghan. Marian owns many casinos, such as Detroit’s favorite MotorCity Casino.
Free Food Truck
The Ilitches have done a whole lot to give back to the community. In 1985 they founded the little Caesars Love Kitchen Foundation. A portable pizza truck that feeds the starving and catastrophe victims. It has provided over two million individuals thus far. They have also contributed over $1 million to various charity groups in Detroit.
Little Caesars makes a number of pizzas. Several items are a part of the HOT-N-READY menu, designed to create for instant carry-out, while some are considered either specialty pizzas or custom pizzas.
In 2013, they included the Deep!Deep! Dish Pizza to the menu. Select locations also provide salads.Additional entrée choices include roasted Caesar Wings and bread, for example Crazy Bread and Italian Cheese Bread.
All Little Caesars locations carry Pepsi products. In 1996, they introduced Pizza by the Foot,a 3-foot-long rectangular pizza. Its equal Pizza by the Meter sold from the Saudi Arabian market since the 90s and is a top-rated product.
They introduced the Soft Pretzel Crust Pizza In 2014, and, the “Bacon Wrapped Deep! Deep! Dish Pizza ” in 2015.
In May 2019, Little Caesars started testing a pizza using meatless sausage created from Impossible Foods. Little Caesars reintroduced Stuffed Crazy Bread In June 2020, which they introduced in 1995.